Earlier today, dear Reader, I found myself wondering how Gary Brolsma was spending his afternoon.
I’ve never met Gary, but perhaps like you, I believed wholeheartedly in his mission to bring the message of Numa Numa to the masses. I still do.
For those unfamiliar with the ways of the Ti-am dat beep–if there are those unfamiliar–Gary recorded himself lip-synching a eurodance song back in 2004. As of last year, the video has been watched an estimated 700 million times. In 2006, an article in The Believer stated that:
[Numa Numa] singlehandedly justifies the existence of webcams… It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks
Indeed, one has only to watch Brolsma flail, eyebrow-dance, and chin-stroke his way through a song no one understands to grok that in concentrated doses, “Numa Numa” could be an agent for world peace.
In those days, Reader, we were living like cave-dwellers, without YouTube and Twitter, and with only a very small percentage of us on Facebook. Information was certainly shareable, but without the ease these whippersnappers today enjoy.** To go viral was like lifting Mjölnir: a task only the most worthy could achieve.
**I’m told that the majority of them don’t even walk 10 miles to school in the snow, barefoot.
Today, Brolsma is a web designer and musician, but one wonders if, on occasion, he still cues up the file that made him Internet-famous and, from his living room, does his part to keep the Universe balanced.
I know what I’d like the answer to be.