She beamed at him with confidence she didn’t feel, but it was the middle of the month and the PAST DUE notices were piling up on her desk. “Look, to be honest–your problem is branding, not services offered. Your name is the most-hated word in the English language. You’ve lost most of your potential customer base right there.”
Moist wrung his soggy hands together nervously. His anxiety, never far from acute implosion, was ratcheting up. “I was trying to advertise truthfully. I’m very concerned about my Yelp rating.”
“Of course you are,” the marketing consultant muttered, scribbling a note.